Los Angeles Rams players participate in the My Cause, My Cleats Campaign
For the third consecutive season, the NFL is highlighting the My Cause, My Cleats campaign. NFL players will have an opportunity to promote the causes which are important to them by wearing designer cleats on-field. During weeks 13- 15 of this season, over 800 players around the league are expected to showcase their cleats.
This past Sunday evening on Sunday Night Football those Los Angeles Rams players, participating in this campaign, debuted their designer cleats during the game. In conjunction with a couple Los Angeles-based designers Kickasso Kustoms’ Troy Cole and Kickstradomis’ Salvador Amezcua, Rams players partnered with Nike, Under Armor, and Adidas to customize the cleats for the participating players. Below is a list of the players who chose to participate in this campaign and the campaigns they choose to promote.
PLAYER
CAUSE/ORGANIZATION
DESCRIPTION
Mark Barron
Launched by former President Barack Obama to address opportunity gaps faced by people of color and ensure that all young people can reach their full potential.
Austin Blythe
Provides opportunities to young adults through scholarships, maintains facilities, and spreads the message of God’s word.
Michael Brockers
Promotes solutions for the needs of individuals with autism and their families through advocacy and support.
Pharoh Cooper
Offers adolescent and family services designed to treat victims of abuse and neglect, substance abuse, homelessness, and other behavioral and mental health issues.
Blake Countess
Provides stroke education and programs to stroke survivors, caregivers, and healthcare professionals.
Aaron Donald
Huntington’s Disease Society of America; The Leukemia & Lymphoma Society
Dedicated to improving the lives of everyone affected by Huntington’s disease and provides a seamless connection for help, education and outreach to families; LLS is dedicated to curing leukemia, lymphoma, Hodgkins disease and myeloma while improving the quality of life for patients and their families.
Samson Ebukam
Dedicated to saving and transforming the lives of the poor and vulnerable in Africa.
Gerald Everett
American Heart Association (Blood Pressure)
The nation’s oldest and largest voluntary organization dedicated to fighting heart disease and stroke.
Dante Fowler Jr.
American Cancer Society (Cancer Awareness)
Funds and conducts research, shares expert information, supports patients, and spreads the word about prevention.
John Franklin-Myers
Raises money to privately fund grants for sarcoma research and conducts education and advocacy efforts for sarcoma patients.
Jared Goff
Organized to help all families affected by the recent devastation throughout California for years to come.
Todd Gurley
Transforms the lives of children in need by creating equal access to quality education – making everything from brand new, high quality books and educational resources, to sports equipment and more.
Rob Havenstein
Saves lives by meeting the most critical needs in our communities and investing in breakthrough research to prevent and cure breast cancer.
Johnny Hekker
Unites players and fans from across the NFL to bring life-sustaining well water to East African communities in need; World’s largest sports organization for people with intellectual disabilities with the mission of transforming lives through the joy of sport.
Tyler Higbee
World’s largest sports organization for people with intellectual disabilities with the mission of transforming lives through the joy of sport.
Troy Hill
Offers a safe and nurturing environment for our community’s impoverished children by providing funding and resources to create a sense of purpose and accomplishment.
John Johnson
The foundation adds quality of life to children with cancer by providing them with exciting, positive group activities.
Ogbonnia Okoronkwo
Children’s Hospital Los Angeles
Provides pediatric health care and helps their patients more than 528,000 times each year in a setting designed just for their needs.
JoJo Natson
Everytown for Gun Safety; American Cancer Society
Everytown is a movement of Americans working to end gun violence and build safer communities; ACS funds and conducts research, shares expert information, supports patients, and spreads the word about prevention.
Marcus Peters
Focused on the underserved youth and aims to build new generations of innovative thinkers to create solutions for the future of Oakland, CA and the World.
Josh Reynolds
American Cancer Society (Multiple Myeloma)
Funds and conducts research, shares expert information, supports patients, and spreads the word about prevention in a mission to free the world from cancer.
Nickell Robey-Coleman
American Heart Association (Heart Health)
The nation’s oldest and largest voluntary organization dedicated to fighting heart disease and stroke.
Rodger Saffold
The nation’s largest donor-and volunteer-supported mentoring network that develops positive relationships between adult volunteers and children in communities across the country.
Tanzel Smart
Provides educational tools and resources that enable individuals with Down syndrome to be fully included.
Ndamukong Suh
This Bar Saves Lives has a mission to end childhood malnutrition worldwide. The program works with experts in the field who deliver nutrition where it’s needed most, both domestically and abroad.
Aqib Talib
Aqib Talib’s Motivation Foundation
Encourages kids to pursue their dreams and provides them a blueprint to accomplishing their goals by facilitating college visits, professional Q&A sessions, and counseling.
Mike Thomas
Breaking Boundaries Foundation
Empowers student-athletes of all ages and gives them a platform to showcase their academic and athletic success. Creates opportunities for athletic exposure, academic success and molds leaders in our society.
Ethan Westbrooks
Youth football program coached by LAPD officers that works to positively change the minds of youth by challenging, guiding and teaching all their student-athletes to be positive leaders, not only in Watts, CA, but around the world.
Andrew Whitworth
Program designed to address the challenges that combat veterans and professional athletes face when transitioning towards a new mission in their civilian life.
Robert Woods
Works to grant the wish of every child diagnosed with a critical illness.
The players will have an opportunity to raise additional funds for their chosen cause by auctioning their cleats at NFL Auction, in this Auction 100% of the funds will be donated to those players selected charities. Fans will also have a chance to aid the fundraising by bidding on the game-issued player cleats at NFL.com/Auction. Players will share images of their cleats and the stories behind them on social media using the hashtag #mycausemycleats.
I believe this a great initiative the NFL implements. I’d question why they limit this campaign to 3 weeks? Designer cleats are worn throughout the season, wearing designer cleats that are promoting the players and partnerships throughout the country should be welcomed and encouraged. Please let me know your thoughts on these limitations of the NFL’s campaign or if you think this campaign should be extended through the regular season. Please share your feedback in the comment section of this article on www.whatsgoodinsports.com or reaching out to us on twitter @whatsgoodinsports.
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