Wag Founders Launch Sustainable Mobility Platform

Wheels Sets Itself Apart Impressive Eco-Friendly Functionality

January 29, 2019 — Los Angeles, CA — Wheels, the new dockless electric mobility company is partnering with cities and their leaders to provide easy, environmentally friendly transportation to localsand travelers. Wheels just announced it will be launching in Los Angeles this week, so look out for the new bikes!

Investors of the $37 Million dollar funding include Tenaya Capital, Bullpen Capital, Crosscut Capital, 3L Capital, Naval Ravikant, and a collection of strategic investors from the entertainment and sports communities. Partners are excited about Wheels’ unique form factor and the proprietary manufacturing methods that help eliminate waste and create economies of scale for fast, sustainable multi-city growth.

“We have always imagined a world without traffic,” explains Wheels President Jonathan Viner, who co-founded the company with his brother Joshua Viner.
The Viner brothers previously founded the popular dog walking app Wag, which raised nearly $400 million and transformed the dog walking industry all together.

“When we evaluated the market, we identified a major opportunity to better serve cities with a sustainability-first approach to dockless electric mobility. We’ve spent countless research and development hours on new manufacturing and servicing models to afford first-ever offerings such as swappable part replacements and removable batteries.” – Jonathan Viner

Wheels is introducing the first-ever cost-efficient maintenance and operations model in the dockless electric vehicle market sector. Rides will cost 25 cents/minute and bikes are free to unlock. The company has evolved the industry’s offerings in two important and innovative ways.

1. Maintenance: The unique modular manufacturing methods were designed with swappable parts and batteries, resulting in real-time dynamic maintenance up keep and a product life cycle that’s four times longer than other dockless vehicles on the market.

2. Operations: Vehicle transporters can earn money by simply transporting bikes to a hub where Wheels handles upkeep and battery swaps based on real-time monitoring services.

“We’ve focused on sustainability in creating version 2.0 of the dockless electric revolution. Our modular bike and innovative operating model maximize uptime and extend vehicle life. Combined with strong rider demand, these factors drive compelling unit economics.” – Jonathan Viner

Wheels has already surpassed competitors in daily trips in the Gaslamp district of San Diego, CA and is currently servicing more than seven rides per day per bike. Wheels plans to increase rapidly across Southern California and the country at large, beginning in LA and working closely with city officials to optimize roll out.

Wheels’ executive management team includes alumnis of the mobility industry’s most prominent platforms, further augmenting the experience and innovation behind the launch. Lyft’s former Director of Product, Ben Shaken, has joined Wheels as Chief Product Officer. Marco McCottry, who previously ran Uber’s midwest business and later Bird’s North American operations, will be acting as COO. Olivia Munn is also a proud member of the advisory board, as well as an individual shareholder in the new company.

“I’ve seen the explosion of last mile transportation firsthand and understand the importance of keeping a promise of sustainability to consumers and society. That’s why I’m so excited to be a part of Wheels. The solutions to so many issues experienced by the first wave are baked into the operational approach.”

– Marco