By Cameron Buford, whatsgoodinsports.com
The Miraculous SoFi Stadium, across the street from the Great Western Forum, is set for their grand opening in a few short days. Although, many fans won’t get to initially enjoy the unveiling of this magnificent stadium. Its presence has already redefined the Inglewood landscape along with the imagination of what new stadiums should be like. Along with hosting Super Bowl LVI in February 2022, the 2023 National College Football National Championship along with the 2028 Olympics Games Opening and Closing ceremonies they are scheduled to host the new LA Bowl along with multiple concerts and events once the current COVID-19 subsides.
Nestled in the Hollywood Park District on 298-acres, this will boast a world-class sports and entertainment facilities. As the centerpiece of the development, Sofi Stadium is a privately funded project being built by Los Angeles Rams Owner/ Chairman E. Stanley Kroenke. This open-air stadium is the only indoor-outdoor stadium to be constructed in such fashion.
By the time SoFi stadium is complete nearly 100,000 tons of steel and cable will have been installed. Uniquely, over 7 million cubic yards of dirt were excavated from the stadiums’ bowl and redistributed among the project to support the 20 acres of parks. Therefore, the stadiums’ event-level sits 100 feet below grade. The future home of the Los Angeles Rams and Los Angeles Chargers boasts a seating capacity of 70,000, expandable to 100,000, and will also feature 260 luxury suites, over 13,000 premium seats in addition to 3.1 million square feet of useable space.
This new state of the art campus will also feature 1.5 million square feet of retail and office space initially. Upon completion, a hotel and 2,500 residences will also be added to the site. This Hollywood Park project is twice the size of the Vatican City as well as 3- and one-half times the size of Disneyland Park. Adjacent, yet under the same canopy will be American Airlines 2.5 open-air plaza next to a 6,000-seat performance venue.
Inglewood residents were given priority access to jobs for the over 3200 construction workers who have worked on the site since the first shovels were dug in. More than 12 million man-hours have been completed since the date construction began to bring this impressive rendition to reality. To learn more about the project or to find seating options for the Rams or Chargers Visit www.sofistadium.com or follow SoFi Stadium on Instagram, Facebook, and Twitter.
Having personally visited the multiple times I have attached a couple videos for you to get a feel for the stadium before it is open to the public. This initial video was from a walkthrough of SoFi Stadium in February of 2020, click on the link to see stage of construction at the time of my initial visit. You will also be able to hear Managing Director Jason Gannon elaborate on the renowned Oculus as well as other special amenities of the new stadium.
Earlier this month, I was able to conduct my third walkthrough of the immaculate SoFi stadium. On this visit to the stadium, I was able to meet briefly with the Los Angeles Rams Chief Operating Officer Kevin
Demoff along with Lance Evans one of the architects credited designs of these monumental projects. Click on this link to view my conversation with Kevin and Lance, in addition to my private walk throughout this remarkable stadium early in September.
Kevin Demoff was excited to recall the work it’s taken to make this a reality, “it’s been an unbelievable dream to watching Stan’s journey and vision come to life and we can’t wait to show it off to the world!” I also asked Kevin to address the community involvement of the Los Angeles Rams, he was excited to share, “when returned to LA, we knew how important it was to get involved with the community on a daily basis! We’re only going to play 16 games a year here, the other 349 days you have to be involved in the community. Certainly, if you’re going to come in and build the largest house in Southern California and make it a Ram’s house, you have to think about everybody in need as well.”
Upon viewing the above link you’ll see my excitement in discussing the details of the project with the Lead Architect Lance Evans, “Right from the get-go Mr. Kroenke had a vision of creating a stadium and a district that embodied Southern California… The spirit of that for us is how we interact with nature and a landscape. How a building of this scale and magnitude, how could we design something that felt truly indoor/ outdoor?”
In celebration of the highly anticipated opening of the Los Angeles Rams and Los Angeles Chargers new home at SoFi Stadium, Pepsi, the official soft drink of SoFi Stadium and Hollywood Park, today announced that they will bring local football fans a taste of the in-stadium action while at home. Kicking off during the Los Angeles Rams season opener on September 13 and extending through the Los Angeles Chargers season opener on September 20, Pepsi will provide football fans throughout Southern California with a series of entertainment, food, merchandise, and fanbase activations that will empower them to showcase their love of the game and share it with their friends and family across social channels.
“As one of the most anticipated venues in the country, SoFi Stadium represents an unparallel entertainment destination, right in our backyard,” said Johannes Evenblij, president of PepsiCo Beverages North America West Division. “We are proud to continue to deepen our LA roots and celebrate the stadium and its teams in LA with the most epic gameday experiences that only Pepsi can produce.”
As part of the kickoff to the Rams season opener on September 13, Pepsi will set the gameday stage by producing a virtual pregame show featuring award-winning rapper, Jay Rock. The pregame show will live on Pepsi’s YouTube channel for 24 hours. To help Rams fans at home get their game face on, Pepsi will offer access to an augmented reality filter that will virtually paint team colors onto an image of their face. The image can then be shared across social channels.
“As we kick off a historic year for the Rams and SoFi Stadium, we are excited to work with Pepsi to connect with our fans wherever they are celebrating the start of the season,” said Kevin Demoff, Rams Chief Operating Officer. “Pepsi will help us open SoFi Stadium with its first “pregame show,” featuring LA native Jay Rock taking fans on a journey through this unparalleled stadium that Stan Kroenke has built-in
Inglewood. We look forward to working with Pepsi to showcase the Rams House virtually until we can all be together there in person.”
To celebrate the Chargers season opener on September 20, Pepsi will host a virtual tailgate featuring game day eats, merchandise, and fan filters. As part of the activation, Pepsi will provide 1,000 fans access to an exclusive $20 Pizza Hut digital gift card, where they can redeem a free pizza and two-liter Pepsi to enjoy during the game.
Pepsi is also working on a creative collaboration with the Chargers famed defensive line, the Jackboyz, and Los Angeles-based artist Francisco Reyes Jr. aka Never Made to design a limited edition, custom t-shirt. Fans will be able to enter a giveaway on Instagram and Twitter for a chance to win one of 100 custom shirts.
Like the Rams, Pepsi will also empower Chargers fans to showcase their fandom by providing access to an augmented reality filter that they can use to virtually paint their face with team colors and post the final image to their favorite social channels.
“One constant in our partnership with PepsiCo over the past two decades is the shared view that the fan always comes first, and this activation is yet another tremendous example of that,” said A.G. Spanos, Los Angeles Chargers president of Business Operations. “While this pandemic has disrupted so many things in our day-to-day lives, we are thrilled to offer Chargers fans a sense of normalcy with PepsiCo’s virtual SoFi stadium experience. Thanks to PepsiCo, fans can still enjoy that gameday experience from home and experience the special sense of community that is unique to NFL Sundays in the Fall.”
These activations will further align PepsiCo with the NFL and its two home teams in Los Angeles. As part of its partnership with SoFi Stadium, PepsiCo holds sponsorship, soft drink, and certain snacking rights to the Rams, a recent partner of the brand, and the Chargers, a longstanding PepsiCo partner for the past 15 years. As a founding partner of Hollywood Park, PepsiCo also holds category-exclusive marketing, sponsorship, and promotional rights across the development, as well as certain soft drink and snacking rights for SoFi Stadium, the performance venue, and American Airlines Plaza.
“PepsiCo is known for delivering the ultimate fan experience,” said Jason Gannon, managing director, SoFi Stadium, and Hollywood Park. “As we get our inaugural NFL season underway, we will introduce fans to SoFi Stadium and the extraordinary experiences they can engage with from the comforts of their home. We’re excited to kick things off with Pepsi’s first pregame show at SoFi Stadium with Grammy Award-winner Jay Rock and look forward to the day when we can welcome fans in-person.”
The Pepsi brand’s celebrations timed to the Rams and Chargers openers are part of the Pepsi 2020 football campaign “Made for Football Watching,” which spotlights the NFL’s passionate football watchers and focuses on bringing the stadium experience home to fans this season. The campaign comes to life in several ways including brand new TV advertisements, an online hub to host content, a suite of social filters designed to help immortalize the football watcher, and more.
In my opinion, this Stadium and campus will be the envy of many professional sports teams, entertainment venues, and cities for years to come. Though the complete district surrounding the stadium is far from complete, the mere redesigning and construction of this campus has significantly improved the dead space in the city. I look forward to hearing your feedback on this project and the impact of the Rams and Chargers moving into this city and venue. Kindly share your thoughts and feedback by reaching out to me on Twitter @whatsgoodnsport or forward your thoughts to email@example.com. Additionally, be sure to subscribe to our weekly “Voice of the Fans Podcast” which is available for you on most podcasting platforms; Apple and Google Podcasts including Spotify, TuneIn, and iHeart Radio. As always, Thank You for making our voice, your choice!