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Category: Marketing

Bakersfield
Stefi Mar

Black Friday Approaches with Fewer Bargain-Hunting Options Nationwide

As Black Friday approaches, shoppers across the United States prepare for the holiday shopping rush against widespread retail closures. More than 2,000 stores are set to shut their doors by the end of 2024, with 13 major retail chains accounting for a total of 2,055 closures. The shakeup reflects a retail landscape grappling with changing consumer habits, financial pressures, and shifting strategies.

Stefi Mar November 19, 2024
Bakersfield
Stefi Mar

The Black Press, The Black Vote, And Media Dollars

This November, in addition to the Presidential election, there are thousands of political campaigns in motion. Those running for office will vary from local school boards and city council races to county, state and national offices such as Congressional seats and the U.S. Senate.

Stefi Mar August 13, 2024