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Rams Bring Playoff Energy to Los Angeles With Watch Parties, Pop-Ups and Community Giveaways

Dr. Irma Carson, a barrier-breaking public servant whose decades of work helped widen doors in local government, law enforcement, education, and community health, has died. Her passing marks the loss of a historic figure whose life of service reshaped civic leadership in Bakersfield and inspired generations within the Black community.

As the Los Angeles Rams prepare for their Divisional Round playoff matchup against the Chicago Bears, the team is taking its postseason momentum beyond the field and into neighborhoods across Los Angeles.

By Earl Heath | Contributing Sports Writer

As the Los Angeles Rams prepare for their Divisional Round playoff matchup against the Chicago Bears, the team is taking its postseason momentum beyond the field and into neighborhoods across Los Angeles.

The Rams will face the Bears on Sunday, Jan. 18, at 3:30 p.m. PT. Leading up to kickoff, the organization is hosting a slate of fan-focused activations, including pop-up events, rally towel distributions, school visits, and official playoff watch parties designed to bring the community together and celebrate the team’s postseason run .

“Earn the Right” Playoff Pop-Ups Across L.A.

At the center of the Rams’ fan engagement push is the “Earn the Right Playoff Pop-Up,” a traveling activation encouraging fans to relive some of the season’s most memorable moments. Fans are invited to recreate iconic celebrations—from quarterback Matthew Stafford’s shimmy to wide receiver Puka Nacua’s flex—while recording content they can share on social media.

Participants will have a chance to earn an exclusive playoff poster, available only at the pop-ups, and to enter a sweepstakes for Rams tickets. Each stop will also feature giveaways and photo opportunities with Rampage, the Rams’ mascot, along with Rams Cheerleaders.

Pop-Up Schedule:

  • Thursday, Jan. 15: Topanga Village (Center Plaza), 4–7 p.m.

  • Friday, Jan. 16: L.A. Live (Chick Hearn Court near Crypto.com Arena), 4–7 p.m.

  • Saturday, Jan. 17: Original Farmers Market (Clock Tower), 12–3 p.m.

Additional information about the pop-ups and postseason tickets is available on the Rams’ official website.

Rally Towels Reach Local Schools

Beyond fan events, the Rams are continuing their community outreach through a large-scale rally towel distribution. The team is giving out an additional 20,000 “Earn the Right” playoff rally towels—on top of the 40,000 distributed ahead of the Wild Card round—to schools throughout Los Angeles.

On Friday, Jan. 16, the Rams, joined by a Rams Legend, will visit Martin Luther King Jr. Elementary School to present 250 students with playoff rally towels. The visit coincides with the unveiling of a new Martin Luther King Jr. mural at the school in honor of MLK Day.

Altogether, the Rams expect to reach nearly 120 schools over a two-week period, reinforcing the team’s commitment to youth engagement and community pride across the city.

Playoff Watch Parties Across Southern California

For fans who prefer to watch the game surrounded by fellow Rams supporters, the organization has also distributed official watch party kits and rally towels to select bars across Southern California. These designated locations will serve as gathering spots for the Divisional Round matchup, creating a shared playoff atmosphere beyond the stadium.

A full list of participating watch party locations is available on the Rams’ website.

As the Rams chase another postseason victory, the team’s off-the-field efforts reflect a broader mission: uniting Los Angeles through football, celebration, and community connection—one rally towel at a time.