SoFi Stadium Partners With Rob Gronkowski To Rename Bowl Game, La Bowl Hosted By Gronk

 SoFi Stadium and four-time Super Bowl Champion Rob Gronkowski entered into a multi-year agreement to rename LA Bowl, SoFi Stadium’s owned and operated college bowl game, LA Bowl Hosted By Gronk. The bowl game, which was previously named the Jimmy Kimmel LA Bowl, will see Gronkowski taking over hosting duties from late night host Jimmy Kimmel. LA Bowl Hosted By Gronk is an annual collegiate football bowl game held at SoFi Stadium, home of the Los Angeles Rams and Los Angeles Chargers, in Inglewood, Calif. The game features the Mountain West’s No. 1 selection versus the Pac-12’s No. 5 selection, after CFP selection.

Bringing his unique style and flair back to college football, Gronkowski will serve as the official host of the game. He’ll kick off game day with a specialized grand entrance, preside over the coin toss and close out the night with the trophy presentation. At the trophy presentation, Gronkowski will present the winning team with the bowl game’s one-of-a-kind LA Bowl Hosted By Gronk championship belt. Gronkowski is also developing a special performance for fans in attendance on December 16 and more details will be shared at a later date. The Gronkowski family business, Gronk Fitness, and Chris Gronkowski and his brother’s company, Ice Shaker, will also be partnering with LA Bowl Hosted By Gronk. Gronk Fitness and Ice Shaker will be featured throughout bowl week and during the game.

This partnership further cements Gronkowski’s presence and influence as a leader in sports marketing, and will focus on expanding his reach, as well as the family brands, into college sports. The agreement marks a return to the LA Bowl for Gronkowski. During his college career at the University of Arizona, Gronkowski played in the Las Vegas Bowl; its conference match-up was relocated to Los Angeles and renamed LA Bowl in 2020.

“Football has brought me so many incredible opportunities, and I’m thrilled to return to college football as the host of my very own bowl game,” said Rob Gronkowski. “We are going to light up college football bowl season. This game is going to be epic, so I better see everyone at the LA Bowl Hosted by Gronk at SoFi Stadium on December 16!”

In addition, Gronkowski will design and debut a custom item of LA Bowl Hosted By Gronk merchandise for fans, as well as work with SoFi Stadium’s culinary team to create food and beverage specials for the game. Fans will also have the opportunity to compete against the five-time Pro Bowler. LA Bowl Hosted By Gronk will work hand-in-hand with Gronkowski to develop an in-game contest that pits the NFL legend against college football fans.

“Rob is larger than life and an outstanding representation of football at the highest level,” said Chris Sloan, head of global partnerships, SoFi Stadium, Hollywood Park and LA Bowl Hosted By Gronk. “The LA Bowl Hosted By Gronk continues to merge the world of competitive sports with top-notch entertainment, and we cannot wait for the fans to experience college bowl season with Rob Gronkowski.”