PRESS ROOM: Brown Vs. Board of Education. Roe Vs. Wade. Landmark Case Poised to Make Same Historic Impact on DEI
Top Executive battles the country’s largest retailer in court & on the front lines
Nashville, TN – March 27, 2025 – A historic, multimillion-dollar lawsuit has been filed in federal court, spearheaded by award-winning Global Diversity, Equity, and Inclusion (DEI) Top Executive Dr. Johné Battle, on behalf of himself and 75,000 Black and Brown workers against Dollar General – the nation’s largest brick-and-mortar retailer. This groundbreaking case will redefine corporate accountability, racial equity, and racial justice. Unbeknownst to many, Tennessee-based Dollar General Store operates over 20,000 stores, employs approximately 170,000 workers, and generated a whopping $40 billion in revenue last year. Dollar General is TWICE the size of Walmart & Target, COMBINED! The company faces allegations of systemic racial discrimination that have affected thousands of marginalized employees nationwide and cost the top executive, his job and millions in salary. With 75% of U.S. households living within a five-mile radius of a Dollar General store, the milestone case underscores the widespread impact of the company’s biased employment practices and is, by far, the most egregious in the wake of the country’s “anti-woke” climate and the recent attempts at dismantling racial equity. This groundbreaking case is poised to shine the brightest light, to date, on the DEI dilemma and its historically destructive impact on inclusion in America. It is poised to do for DEI what Brown vs. The Board of Education did for education and what Roe vs. Wade did for abortion.
“I want to be clear, everything that you have discovered in the counter-claim response that was filed in federal court is true, accurate and can be corroborated by multiple eyewitnesses that were present as the events unfolded,” said Dr. Battle. “The counter-claim is a small snapshot of the barriers that many Chief Diversity Officers face when trying to help organizations on their transformational journeys. The fight for equity in corporate American is a modern civil rights struggle, and Chief Diversity Officers often stand on the front lines, pushing for systemic changes in the face of deep resistance. The first casualty of war is the truth.”
The lawsuit challenges Dollar General’s alleged quiet, massive, and multi-layered cover-up in its bigoted hiring, promotion, and pay practices when comparing Dollar General’s employees of color to the company’s white workers. Full complaint here: https://bit.ly/drjohneebattle.
Battle has referred to it as a new age, cryptic “plantation-style” culture. Amid unfounded U.S. tariffs and a remarkable economic downturn, Dollar General is the ONLY company, quietly, thriving. With Dollar General being TWICE the size of Walmart & Target, Civil rights leaders are organizing one of the LARGEST DEI marches and boycotts that will take place at Dollar General headquarters in Nashville, TN.
ABOUT DR. JOHNÉ BATTLE
Dr. Johné Battle is a globally recognized DEI leader, advocate, and changemaker. With a decorated career in fighting for workplace equity and justice, he has led numerous initiatives to dismantle systemic racism in corporate America. His leadership in this lawsuit aims to set a precedent for fair and equitable treatment of Black and Brown employees in major corporations.
Media Contact: Tee Foxx, call/text 404.791.6525 | [email protected]
