On Saturday, the community gathered not just to celebrate the grand reopening of a historic downtown building, but to reflect on the journey that brought us here. The Woolworth Building, home to the last standing Woolworth lunch counter in the United States, reopened its doors with music, memory, and a message: the past may have been divided, but the future is ours to share.
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Three of the original organizers behind the national Target boycott say they won’t be sidelined, erased, or co-opted—especially not by corporate maneuvers or high-profile figures with no ties to their movement.
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onia Reed believed she had achieved the American dream. In December 2024, the Black grandmother and former homeless individual became a homeowner in San Leandro, California. But her triumph quickly turned into a nightmare when neighbors began harassing her with racial slurs and vandalizing her property. “I worked so hard to finally have a place to call my own, and now I have to fear for my safety in my own home,” Reed said. The Alameda County Sheriff’s Office said it is investigating the incidents as hate crimes. For many, vandalism is part of an ongoing pattern where Black homeowners have faced some kind of discrimination.
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Target Corporation’s stock plummeted by approximately $27.27 per share by the end of February, erasing about $12.4 billion in market value. The drop came on February 28, the designated economic blackout day, and coincided with mounting backlash over the retailer’s decision to abandon its diversity, equity, and inclusion (DEI) commitments.
The National Newspaper Publishers Association (NNPA) has taken action through its Public Education and Selective Buying Campaign. NNPA President and CEO Dr. Benjamin F. Chavis Jr. said, “Black consumers helped build Target into a retail giant, and now they are making their voices heard. If corporations believe they can roll back diversity commitments without consequence, they are mistaken.”
The NAACP is urging Black Americans to direct their economic power toward companies that have maintained their commitments to diversity, equity, and inclusion as corporate America faces mounting conservative pressure. The civil rights organization has released a spending guide identifying businesses that have upheld or reversed their DEI promises, stressing the importance of economic leverage in fighting racial equity.
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“He [President Trump] is sanctioning…employment discrimination,” says Marc Morial the President and CEO of the National Urban League. Morial said he has talked to McDonald’s executives who recently dropped their DEI efforts as well as Walmart and he stepped off an unofficial board of Facebook as they moved to end DEI without consulting with that board. Morial made these statements on the Black Press USA show Make it Plain. Make it Plain He spoke on the cancellation of diversity equity and inclusion through a new executive order signed in the first days of this new Trump administration.
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In a recent appearance on Let It Be Known News, Professor Tonya M. Evans—an expert in fintech law at Penn State Dickinson Law and a prominent figure in digital asset strategy—discussed the evolving landscape of cryptocurrency, particularly its impact on Black America. As an advisor on fintech policy through her company Advantage Evans, LLC, and a board member of Digital Currency Group, Evans is deeply invested in guiding Black investors through the complex world of cryptocurrency.
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FollowFollowFollow A Counter Reclaimed: Woolworth’s Reopens in Bakersfield With a Message of Unity...
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