Even before Target publicly rolled back its diversity, equity, and inclusion (DEI) programs, the Black Press of America had requested a meeting with CEO Brian Cornell. Those requests—from National Newspaper Publishers Association (NNPA) President and CEO Dr. Benjamin F. Chavis Jr. and NNPA Chairman Bobby Henry—have gone unanswered for nearly a year.
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Signs in hand, on April 19th, a small crowd of about 10 people gathered in front of the Target at 14th and Columbia Road NW, Washington, DC. Voices raised, as part of a three-day economic blackout from April 18 to April 20, the crowd marched while urging Black and Hispanic shoppers to refrain from purchasing from Target, which has been criticized for its stance on diversity, equity, and inclusion (DEI).
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Rev. Dr. Melva L. Sampson didn’t inherit a pulpit—she created one. The ordained minister and professor of preaching and practical theology at Wake Forest University has emerged as a leading voice for Black spiritual innovation, communal healing, and radical reimagining of faith—outside of the systems that have long tried to silence people like her.
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The May 1 edition of Let It Be Known began with a pair of videos featuring journalist Charles Blow and U.S. Rep. Jasmine Crockett, who delivered searing critiques of a House Judiciary Committee vote that, as Crockett described it, gives former President Donald Trump the power to deport U.S. citizens. Crockett, visibly outraged, revealed the shocking development during a live markup session, warning that constitutional protections are being gutted in real time.
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Three of the original organizers behind the national Target boycott say they won’t be sidelined, erased, or co-opted—especially not by corporate maneuvers or high-profile figures with no ties to their movement.
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Target is spiraling as consumer boycotts intensify, workers push to unionize, and the company faces mounting financial losses following its rollback of diversity, equity, and inclusion (DEI) initiatives. With foot traffic plummeting, stock prices at a five-year low, and employee discontent boiling over, national civil rights leaders and grassroots organizers are vowing to escalate pressure in the weeks ahead. Led by Georgia pastor Rev. Jamal Bryant, a 40-day “Targetfast” aligned with the Lenten season continues to gain traction.
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FollowFollowFollow Black Press to Target: Your Silence Is Loud—and Costly As the 40-day “Target...
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FollowFollowFollow Black Press to Target: Your Silence Is Loud—and Costly Target is losing more...
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The National Newspaper Publishers Association (NNPA) marked the 198th anniversary of the Black Press, and the culmination of Black Press Week with a powerful State of the Black Press address by NNPA President & CEO Dr. Benjamin F. Chavis Jr., who spoke on the vital role of Black-owned media amid the growing threats of far-right extremism and American fascism.
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Target Corporation’s stock plummeted by approximately $27.27 per share by the end of February, erasing about $12.4 billion in market value. The drop came on February 28, the designated economic blackout day, and coincided with mounting backlash over the retailer’s decision to abandon its diversity, equity, and inclusion (DEI) commitments.
The National Newspaper Publishers Association (NNPA) has taken action through its Public Education and Selective Buying Campaign. NNPA President and CEO Dr. Benjamin F. Chavis Jr. said, “Black consumers helped build Target into a retail giant, and now they are making their voices heard. If corporations believe they can roll back diversity commitments without consequence, they are mistaken.”
The NNPA World News app has unveiled the Missing & Black 2025 Campaign, a nationwide initiative aimed at addressing the glaring disparities in media coverage and law enforcement response to missing Black individuals. The campaign seeks to bring long-overdue visibility, resources, and justice to the thousands of missing Black children, women, and men whose cases are frequently overlooked. “With an alarming disparity in coverage and urgency between cases involving people of color and their white counterparts, this initiative calls for collective action to change the narrative and ensure that all missing persons in America receive the responsive attention that they deserve,” said Dr. Benjamin F. Chavis, Jr., President and CEO of the National Newspaper Publishers Association (NNPA).
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Donald Trump’s recent takeover of the National Archives marks yet another chilling step in his broader campaign to rewrite history, erasing the truths that challenge his authoritarian ambitions. With the forced resignation of Acting Archivist William Bosanko, Trump and his allies are moving swiftly to reshape how American history is recorded, preserved, and ultimately remembered. This power grab, executed under the banner of Project 2025 and backed by figures like Elon Musk, is more than just an attack on government records—it is an existential threat to the preservation of Black history and the truth itself.
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